Who shapes what you believe? And how much of what you think is truly your own?
The Mind Game is Phillip Day’s investigation into perhaps the most valuable territory on Earth: the human mind.
We like to imagine that our opinions, fears, ambitions and beliefs are independently formed. But throughout history, governments, institutions, advertisers, political movements, entertainment industries and supposed experts have understood a fundamental truth: change the way people think and you can change the way they behave.
In The Mind Game, Phillip ventures into the machinery of influence. He examines propaganda and the manufacture of public opinion; the psychology surrounding war and social upheaval; the enormous cultural power of Hollywood and the music industry; and the techniques by which ideas can move from the fringes of society to become accepted orthodoxy.
